Perez McGee does not buy into the myth of the lone genius working away in isolation, waiting for a great design idea to strike. We believe that great design requires a collaborative process. We view the power of collaboration to be at the heart of new ideas, new thinking and new solutions.
Great design through collaboration is about freely expressing ideas and “breaking the rules” so innovation can flourish. It's about listening, discovery, and exploration fueled by the constant give-and-take among people ready to seek a far-reaching vision. It's about striving and not settling. It's about challenging the status-quo and creating something extraordinary – a legacy – but a legacy backed up with empirical knowledge, solid engineering and detailed execution. It's less about big talk and more about big ideas - ideas that resonate within the hearts and minds of our clients.
Great design solutions do not come from pre-conceived or prescriptive ideas but rather are thoughtfully built to fit the “user-centric” requisites of our clients as we guide the process along a path of “what it is” and then build the journey to “what it should be”.